The Gold Day music video starts off with two adorable Sylvanian Families welcoming the watcher holding signs.
The song then gradually builds it’s catchy beats drawing you in to an imaginary world which is presented to you on screen.
The soft tones of the vocalist are hypnotic and soothing, almost eerie. The eerie essence is made by the heavy theme of the backing with the opposite tones of the vocalist making it an unusual mix that works brilliantly.
“May all your days be gold my child.” this has a level of positivity influencing the listener to feel good.
The video continues with the stop motion animation adds a childlike essence which fits the theme.
This is a unique piece of art.
Words Emily Vass